The Guru program was initiated by Wizards of the Coast at the 12th of July in 1999 to promote Magic more effectively. Participants in the Guru program received a Guru kit which included a Guru book to explain how the program worked, personalized Guru labels, new player referral postcards, and Magic Guru referral cards which looked like a real Magic card. Additionally, special Demogame boosters of Starter level Magic sets and playmats were added on demand. The design of the Guru book changed over time.
Gurus could report new players by sending in one of the new player referral postcards, filled out by the new player and individualized by one of the Guru labels. The new player was then registered in a database and the Guru received 1 Guru point for his work. Additionally both the Guru and the new player were entered into a contest with quarterly prize schedules. Gurus could win a booster box of the current expert level set, new players had a chance to win a $ 100 US gift certificate which could be redeemed at selected stores.
Gurus could also recruit new Gurus by giving them one of the Magic Guru referral cards, personalized with a Guru label. The new Guru could add them to his Guru kit order. If he did, both the referred and the referring Guru received 5 Guru points.
For every 10 Guru points, the Guru received one randomly chosen Guru land and one booster of the latest expert level Magic set. Wizards of the Coast kept a record which lands had been rewarded to insure that after 50 Guru points each Guru had a complete set of Guru lands.
The Guru program was discontinued on February 27, 2001 to be replaced by the Magic: The Gathering Academy.
Original Guru logo
The Guru lands show five stages of a "double eclipse".
Guru Retailer Kit
The Retailer Kit included:
* 18 Starter Demogame boosters
* 1 Sealed Starter Demo Game Instructional video
* 1 Magic: The Gathering Retailer Guru book
* 1 Sealed Magic: The Gathering "Learn to play Magic" ceiling danglers
* 1 Magic: The Gathering "Learn to play Magic" windows clings
* Various paperwork for Magic: The Gathering Retailer Guru program
Guru Kit Book 1. Tools of the Guru!
Included in this kit is everything you need to earn free Magic: The GatheringŪ booster packs and unique land cards:
* MagicŪ Guru customized labels (total of 80)
* Magic Starter demo games
* Magic Starter playmat
* "Free Magic booster" rebate offers (total of 20 sets of 3)
* "New Magic Player" contest registration cards (total of 20)
Magic Guru Color version
Guru Kit Book 1 1999 front and back
Guru Kit Book 2 2000 front and back
Guru Retailer kit 1999
Guru Kit Retailer Book 3 1999 front
MagicŪ Guru customized labels front and back (Guru Kit Book 1)
Sealed Guru Starter Demo Games front and back (Guru Kit Book 1)
Magic Guru Starter playmat
"Free Magic booster" rebate offers front and back (Guru Kit Book 1)
"New Magic Player" contest registration card front and back (Guru Kit Book 1)
Guru Kit Reorder post card (Guru Kit Book 2)
Guru Test Prints uncut sheets 1 and 2 with grey borders and white backs from July 14th, 1999. They were called "Ambassadors Lands or Ambassador Cards".
Guru top of the Test Print Sheets
Guru black symbol on the front of the Test Print sheets.
Guru Proof Approval sticker on the white back of the Test Print sheets.
Go Guru card Front and Back
Portal Demogame booster
Portal Second Age Demogame booster
Starter Demogame booster
Starter 2000 Demogame booster
Guru Lands Full Art by Terese Nielsen
Guru lands, Magic Arcana old link
Guru lands, Magic Arcana new link
Discontinuation announcement of the Guru program
Misprinted Non-Standard Guru Lands Promos
Starter Support Cards
|001||Plains||Terese Nielsen||Guru program reward.||1999-07-12||YES|
|002||Island||Terese Nielsen||Guru program reward.||1999-07-12||YES|
|003||Swamp||Terese Nielsen||Guru program reward.||1999-07-12||YES|
|004||Mountain||Terese Nielsen||Guru program reward.||1999-07-12||YES|
|005||Forest||Terese Nielsen||Guru program reward.||1999-07-12||YES|
|001||Magic Guru referral card||Jim Mennino & LK Shattuck||Guru Books||1999-07-12|